Top Beauty Retail Apps in Peru: Q4 2024 Performance

In the fourth quarter of 2024, the performance of the top beauty retail applications on a unified platform in Peru showcased varied trends in downloads and active users, as reported by Sensor Tower.

Natura Latam experienced significant fluctuations in weekly downloads, peaking at approximately 10.3K in mid-October before stabilizing around 700 to 900 towards the end of the quarter. The app's weekly active users initially saw a decrease but surged dramatically in the last week of December, reaching over 15K.

Oriflame maintained a stable download rate, averaging around 400 to 500 weekly downloads. Its active users steadily increased throughout the quarter, with a notable jump to 4.7K in the final week.

JOLSE showed a consistent download trend, with numbers oscillating between 200 and 400. Active users displayed a gradual rise, culminating in 1.7K by the end of December.

Cyzone - Catálogo saw modest download figures, with slight fluctuations throughout the quarter, consistently around 150 to 250 downloads weekly.

OLIVEYOUNG GLOBAL experienced a gradual increase in both downloads and active users. Downloads peaked at 228 in early December, while active users grew steadily, ending the quarter at 525.

These insights highlight the dynamic nature of the beauty retail app market in Peru, with varying trends in user engagement and app adoption. For further detailed analysis, visit Sensor Tower.